We’re listening – seriously!
There are 2 ways in we which try and build things that make Yellow Lab better for you. The first is via feedback through the website and blog. We try and answer this feedback reasonably quickly and sometimes ask our own questions back so that we can understand your feedback better. We keep an eye on this feedback and try and pick tends or regularly requested features – which in turn get a higher priority.
Feedback link in footer
Secondly we conduct reasonably regular user testing. The user testing can take different formats, but usually it’s either trying out some ideas in the form of paper prototyping (seeing which solutions users like best before building it) or giving newly developed features a test run to see if there are any problems. We recruit users for user testing from outside the company so that we can be sure they won’t be biased towards our business goals. We also have our own sexy Design Lab where we conduct the user testing. The Design Lab is set up with cameras, computers and even one-way glass so people can watch without disrupting the session.
Internal view of Sensis Design Lab
Observation room in Sensis Design Lab
Obviously we have some business goals we need to work on, but we are also working on things that you think are important too. As Dr Frasier Krane said, “… I’m listening”, so keep that feedback coming!
Cheers,
Dan.
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